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Meet Our Team of Window Treatment Experts

Leadership for the Bloomin’ Blinds Franchise

At Bloomin’ Blinds, family is very important to us. We believe that the strong ties that bind us in families should also translate into our business structure. All of our franchise owners and employees are considered part of our extended family. As such, we strive to take care of them so that we can better serve our customers. Get to know the team that will help guide you through your Bloomin' Blinds franchise journey.​

Kelsey Stuart, Chief Executive Officer

Kelsey is a second-generation window covering professional with personal experience for nearly 20 years, both in the field as well as in franchise leadership. As the CEO of Bloomin' Blinds, Kelsey is passionate about the strategic growth and scaling of each franchise business and creating a culture of raving fans. Kelsey leads the corporate franchise team as the example, rather than the exception, and takes pride in a team that interacts like family.

Kristopher Stuart, Chief Development Officer

Kristopher has been with Bloomin’ Blinds since day one. He was the first ever employee and field technician. While helping the family grow the original Bloomin’ Blinds to nearly $3M in annual revenue, Kristopher pursued and became a career Firefighter/Paramedic. Serving as an Engine Co. Lieutenant, he gained valuable team leadership and people management experience. Kristopher now serves our franchisees through growth and business development coaching, and much like the entire team at Bloomin’ Blinds, takes great pride in fostering our owner’s abilities to become self-aware business operators.

Kevin Stuart, Chief Technology & Training Officer

Kevin is our jack of all trades and generally the first point of call for technical support in both repairs and installations. His role is to help our owners develop technical skills and lead others within the corporate team who can help do the same. Much like his brothers, Kristopher and Kelsey, Kevin is not without the years of hands-on experience that has led Bloomin’ Blinds to have the solid reputation it has today. From new franchisees to long-standing owners within the system, Kevin is the go-to for all things technical.

Jeff Wharton - Chief Operating Officer

With more than 25-years of experience from the manufacturer, distributor and retail perspectives, and over 10 years in the window covering industry, Jeff brings a unique, well-rounded approach to our executive team. With a focus on vendor relationship management and ongoing sales training and guidance to our owners, Jeff plays a key role in our aggressive growth and establishment of Bloomin’ Blinds as the premier franchising organization in the window coverings industry.

Bryce Stewart - Chief Financial Officer

Bryce comes from an accounting and finance background where he worked on complex accounting and finance transactions for large corporations. He considers himself a small business advocate, running his own practice for many years prior to joining the team. He works with local owners to help with any general accounting queries, concerns and compliance. 

Dianna Bailer - Chief Marketing Officer

Dianna comes from a marketing and recruitment background within the entertainment, staffing, and franchise development space, working with brands like Johnson & Johnson, Sony Music, Arby’s, Microsoft, and many more. Dianna is a hands-on CMO, able to help our owners with a multitude of tasks from overall strategy, to graphic design and digital marketing management. Dianna works one-on-one with franchisees to train, support, and help grow their businesses. 

Maddie Hartwell - Executive Administrative Assistant

Maddie has been in the window coverings industry since 2019, working on the dealer and manufacturing side of the business at Norman USA. Now with Bloomin’ Blinds, Maddie guides new franchisees through the onboarding processes while managing ongoing support and communication, making sure our owners stay connected with corporate initiatives put in place to help them succeed. 

Taylor Alaniz - New Franchise Trainer

Taylor is a motivated and detail oriented sales professional with experience in the window coverings industry since 2019. Previously, she was an Inside Sales Representative/Account Manager at Norman USA, one of the top window covering manufacturers in the world. Taylor assists with the delivery of learning solutions that build and enhance the skills, knowledge and abilities of new Bloomin’ Blinds Franchisees. 

Call Center

After much research indicating our franchisees were losing opportunities and revenue, in 2021, we rolled out our very own, in-house Bloomin’ Blinds call center.

Several tests have shown that over 90% of customers will not leave a voicemail when considering a purchase. A call center can provide very short wait times to ensure that your sales leads aren’t lost. It can also build customer confidence & customer loyalty along with a professional image, not to mention give our franchisees valuable time back within their days. 

Our call center staff is specialized and know our franchisee and territories well. It’s a winning edge over our competitors, allowing you to stay local, while having the resources of a larger-scale organization. 

Contact us today at (855) 908-4047 to take the first step in your franchise journey!

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