Despite unforeseen challenges posed by COVID-19, Bloomin’ Blinds overcame 2020 with resilience. Expanding to 10 new markets and adding 12 new franchise agreements, our mobile franchise continues to defy the odds by remaining a steady, trusted resource for window covering installation and repair in communities across the country.
With more people spending time at home and working on home renovations, among other DIY projects, our home services franchise saw a 47% increase in year-over-year sales in 2020.
The increase in sales mirrored an increase in franchise owners, too. We awarded three franchise agreements before March 2020 and another nine from August to December 2020.
The Result of Our Hard Work
This year, Bloomin’ Blinds plans to sign at least 20 new franchise agreements, with each location set to open by the end of 2021.
The new agreements include the opening of our niche home services franchises in these pioneer markets:
- St Paul, MN
- Tucson, AZ
- Ventura County, CA
- Aurora, CO
- Farmington Hills, MI
- Temecula, CA
- Pittsburgh, PA
- Rochester Hills, MI
- Wilsonville or Redondo Beach, CA
We’ll also be expanding our presence in Texas, with additional locations in Keller-Southlake and Richmond.
“With over 450 open territories, we’d love to expand into Salt Lake City, Kansas City, Chicago, Boise, Phoenix and Atlanta,” Chief Executive Officer, Kelsey Stuart said.
Overcoming the Obstacles
With a successful year in the books, we have a lot of wins to look back on. Kelsey credits the success of the franchise to a strong and growing increase in sales amidst the economic effects of the pandemic, in addition to strong communication among franchise owners.
“One of our biggest wins was incredible communication and strong morale during uncertain and scary times,” Kelsey said.
While the coronavirus prompted changes across businesses world-wide, Bloomin’ Blinds franchisees sustained the fortitude and desire to provide their communities with window covering installation and repair.
Among those who fought to remain strong in tough times was new franchise owner, Jeff Ward in Charlotte, North Carolina. Scheduled to start training the Monday after COVID-19 was declared a national emergency, Jeff prevailed and has been successfully operating his business throughout the pandemic.
Bloomin' Blinds Franchise Opportunities Await!
It’s no secret that our success is due to the strength of our franchise model. With our low start-up costs, a family-oriented culture, proof of concept, powerful marketing tools and advanced training, Bloomin’ Blinds franchise owners are set up for growth.