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How Bloomin’ Blinds Uses AI to Help Business Owners Grow

You’ve probably heard of it, but artificial intelligence – or more simply referred to as AI – is a computer’s ability to work towards mimicking human cognition through machine learning. What’s machine learning? It’s an important branch of artificial intelligence where computer programs and applications are trained to learn on their own. This eliminates the need for humans to continually instruct in efforts to improve their function.

While AI is nowhere near an exact replica of human capabilities, it can be used to tackle several common business pain points. From handling mundane and repetitive tasks across the company to tackling larger and more complex projects, the possibilities are truly endless. It’s a matter of what avenue the company decides to explore.

Regardless of how the company decides to implement artificial intelligence into their current workflow and operations, whether that’s boosting cybersecurity or improving efficiency across the board, one thing is clear: Artificial intelligence is the future.

Just as how the cloud has become commonplace among other technology platforms, it’s predicted AI will be the same. If you’re wanting to succeed in 2021 and beyond, a business must learn to balance the value of AI and good ol’ fashioned hard work.

If you need proof, just look at the growth of AI in the US. Between 2016 and 2019, there was a whopping 270% growth of interest in artificial intelligence. In 2019 alone, more than one in three organizations were using artificial intelligence or had plans to do so. Today, the forecasted AI annual growth rate between 2020 and 2027 is 33.2% according to Fortune Business Insights.

How Does Bloomin’ Blinds Use Artificial Intelligence?

Bloomin’ Blinds continues to be a pioneer in our industry by providing our current and future franchise owners access to some of the latest tools and tech to grow their locally owned and operated Bloomin’ Blinds locations and this is no different.

Bloomin’ Blinds is leveraging AI to understand what customers really want. We’re able to do this by using customer relationship management software (CRM) with AI. This powerful combination allows us to understand customers better than ever thought possible! Machine learning can gather data from many places, including newsletters, social media, and other places current, past, and potential Bloomin’ Blinds customers are found.

This also proves as a valuable way to measure things like marketing, as we – and our franchisees – can see the direct financial result from specific marketing efforts. Kelsey Stuart, CEO of Bloomin’ Blinds, was interviewed in a recent blog regarding how small businesses can use AI and shared, “The AI not only knows the costs and effectiveness of getting customers to the front door, but now it's learning which marketing efforts produce the most revenue in our business,” said Stuart. “The end result is more leads for less money.”

Using the guidance offered by our AI systems, our small business owners can gain a full understanding of the customer and their response patterns, as well as what’s needed to create a far more effective message. All of this is used to enhance the overall customer experience!

Sound exciting? Give our team a call today at (855) 908-4047 or contact us online to request more information regarding our window covering franchise opportunities!

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